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A Unique Addition to the Nikon Customer Experience

We developed Eyecast for Nikon, an all-in-one sales tool exclusively designed for Nikon Partners. This tool allows opticians to effortlessly demonstrate product benefits through high-quality visualizations, enhancing the customer experience and simplifying the decision-making process for eyewear.

With Eyecast for Nikon Lenswear, you can guide customers in selecting the perfect lenses while optimizing the product mix in terms of index, coating, and design. The tool offers a wide range of customizable options and interactive tours, allowing you to tailor it to your specific product offerings. This ensures consistency in your sales team’s approach, making it easier to deliver a unified customer journey.

The Key Benefits of Eyecast for Nikon Lenswear:

• Increased Revenue: Showcase product options visually to boost upselling opportunities.
• Ease of Use: Intuitive and user-friendly interface for seamless integration into your sales process.
• No More Physical Placemat: Replace traditional materials with a sleek, modern digital tool.
• Digital Catalog: Access a comprehensive, interactive catalog of Nikon Lenswear products.
• Improved Product Mix: Highlight key features to guide customers toward premium choices.
• Personalized Pricing: Tailor pricing to meet your business needs.
• Multi-Platform Compatibility: Use the tool on PCs, sales tables, or tablets for maximum flexibility.

Eyecast for Nikon Lenswear is a game-changer, helping Nikon Partners deliver an exceptional customer experience while driving sales and ensuring a consistent, professional approach across their team.

Fashion Eyewear: Enhancing the Online Shopping Experience

Project Overview

Fashion Eyewear is a stylish company offering high-quality eyewear. To strengthen their online presence and improve customer satisfaction, they decided to revamp their webshop using Shopify.

Key Features

• User-Friendly Design: The webshop features an intuitive layout, making it easy for customers to navigate and shop, whether they are on a desktop or mobile device.
• Product Customization: Customers can customize their eyewear by selecting colors, sizes, and styles, offering a more personalized shopping experience.
• Virtual Try-On: With the integration of augmented reality (AR) technology, customers can virtually try on eyewear, helping them make more informed purchasing decisions.
• Secure Payment Options: The website supports various secure payment methods, including credit cards, PayPal, and local payment options to cater to customers’ preferences.

Challenges and Solutions

One of the main challenges was integrating the virtual try-on feature without slowing down the website’s loading speed. By using optimized code and efficient API integrations, we ensured that the virtual try-on function worked seamlessly without compromising the site’s performance.

Results

After the new webshop went live, Fashion Eyewear saw a 30% increase in conversions and a 20% improvement in customer satisfaction scores. The virtual try-on feature significantly increased customer engagement and reduced the return rate.

Design and Visual Elements

The webshop features a minimalist design, focusing on high-quality product images that highlight the eyewear, reinforcing the brand’s identity.

Collaboration with the Client

The collaboration with Fashion Eyewear was very constructive. We worked closely with them to understand their vision and translate it into a functional and visually appealing online store.

Call to Action

Interested in optimizing your own e-commerce platform? Contact us to learn how we can help you enhance your online shopping experience.

SEO Optimization

This case study is optimized for search engines with relevant keywords like “fashion eyewear,” “user-friendly webshop,” and “virtual try-on,” contributing to better visibility and searchability online.

For Essilor NL, we developed the Eyecast platform, a comprehensive tool designed specifically for opticians. Eyecast offers a wide range of resources to help opticians enhance customer satisfaction and improve sales. The platform provides access to detailed product information, marketing materials, and training modules, empowering opticians to better serve their customers and grow their business.

Eyecast is designed to streamline communication and offer tailored support to opticians. It allows them to access up-to-date content, ensuring they stay informed about the latest innovations in eyewear and lens technology. By providing opticians with easy-to-use tools and resources, we helped make the process of recommending the right eyewear solutions easier and more efficient.

This platform also enables opticians to offer better, personalized advice, giving their customers a more engaging and informed shopping experience. In addition, the platform ensures that opticians have all the tools they need at their fingertips to maintain and grow their professional expertise.

Purple Pixel Productions is a subsidiary of DKLV that focusses on the development, creation and execution of original and eye-catching film and video content that connects your audience and grows your business. Purple Pixel Productions serves as a full-service video production company that specializes in engaging corporate video content and the production of full length, full feature movie productions, ready to be displayed for cinema release.

The Greenstone is a drama that follows the story of Jade Marais. A young woman from South Africa who recently witnessed her mother’s passing. Jade is presented a small box containing a piece of greenstone, a series of photographs and the name of her biological father. Jade embarks on a quest determined to find her long lost father who is believed to live in New Zealand.The Dutch production, The Greenstone, is a fully independent movie shot by Purple Pixel Productions in New Zealand.

Videos

Want your own commercial or video? Come sit with us! Check out more of our videos at https://vimeo.com/dklv

• Verkooptool

Masechaba offers orphans humanitarian needs such as shelter, provision, education and medical care. Children aged 3 to 11 years old visit the Masechaba Day Care on a daily base in township Bethlehem in South Africa. A significant number of children is infected with HIV and are in need of medical care. At the Bishop Koopman Masechaba Building, the children receive the care and love necessary to let them be children as their life expectancy can be low. We try to give these children a good and worthy life as long as it lasts.

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